The Bread and Butter Letter
The Bread and Butter Letter is a vintage and craft boutique in Auckland, New Zealand. The shop is run by two friends, Sarah and Rose, who had such a hankering for bargain hunting and floral dresses, that they decided to make their love become a ‘dream job’. The racks of affordable vintage clothing are just the beginning. The shop also has a wide selection of craft made by local artists. It is tirelessly said that the shop is “so darn cute”, but the girls just think it’s a nice environment with lovely things.
When Sarah and Rose are not in store you will find the lovely Kim Whalen of Wild Bramble or Robecca Leydon and Haeme Park of Sans Pareil Clothingat The Bread and Butter Letter. Wild Bramble and Sans Pareil products are scattered throughout the store, so keep your eyes peeled for their wonderful crafts. We love them!
With qualifications in Visual Arts, Design and Landscape Architecture, she knows her design. Sarah loves art, décor, and gets strangely excited about storage. She just adores vintage clothing as seen by her colourful wardrobe. But most of all, Sarah loves people and is most likely to be seen having a picnic or Sunday lunch with friends and family.
For more information about The Bread and Butter Letter, download our Press Kit
Rose has just finished her degree in Music. She has a band that she writes for and fronts called Wishes. Rose is a late bloomer in the art of domesticity, learning slowly how to bake, mend, knit, crotchet, and hand wash her woolies, etc. She is most happy sewing, bike riding, swimming and thrifting. But not at the same time.
When did you ‘open up shop’?
We opened on the 15th of January 2011, with a line waiting outside the door!
How did the shop come about?
Sarah was inspired by a friend to rent the space and start a shop. And that she did. She had already been collecting bags of vintage clothing when she asked her like-minded friend Rose to come on board. Rose, rapidly realizing that this was her ‘dream’ and a fantastic opportunity, quickly replied with an emphatic ‘yes’!
What does The Bread and Butter Letter mean?
It is a term that Sarah read in a vintage etiquette book. It is a ‘thank you’ letter from a guest of a party the day after it took place. Sarah really liked the idea and the sound of the phrase, and the name stuck!
When are you open?
Monday – Saturday: 10am – 4:30pm | Sunday and public holidays: closed |
Where do you find the clothes?
Most vintage boutiques import their clothing from overseas, but we hand select our pieces from New Zealand. However, don’t you worry, we try to go on as many op-shopping trips outside of Auckland so that you can still enjoy thrifting at your favourite stores.
Can I advertise on your website?
Yes! Go to this page for more details. Please and thank you.
Can I sell my products in your store?
If we see a market for it with our customers, and if we have room, we would love to have you on board. Please email email@example.com with pictures of your products and we’ll reply as soon as possible.
Can I exhibit my art in your store?
We are no longer exhibiting art in our store, sorry.
Can you feature something of mine on your blog?
You are welcome to send us a product or an item for us to style into an outfit that you think our readers will appreciate, and will fit in with our general aesthetic of the website and shop. However, sending an item does not guarantee it will be featured on the blog. If it is featured, we will say that the item was gifted.
I’ve made a post for your blog!
Wow, that is so nice of you! Thanks. If it is a DIY tutorial or you’ve styled your B.A.B.L vintage in an interesting way, email it through to us at firstname.lastname@example.org
Who made your website?
A big thank you to Emily Fox for the website as you see it today, and to Daniel Madison of Paper Crane Creative for the ground work!
If you have any other questions, you can email email@example.com, or ask us on our Formspring account.